01
Triggered by context
Post-login, while intent is fresh. Not a popup on the marketing site they’ll bounce from.
Forms
Qualify once. Personalize everything after.
Role, goal, size, current tool. Those answers meet your product context, and the onboarding changes. This is qualification at signup, not an NPS product.
Ask once. At the moment it matters, not a survey they skip.
Product manager
Ship faster
50–200
When you don’t ask, you guess. When you guess, they get the wrong onboarding.
A form that doesn’t change the product is a survey. A form that maps to traits and segments is how personalization becomes operable.
Guessing who landed
- One flow after every signup
- Questions that never change the sequence
- A matrix of rules nobody can maintain
Knowing who to activate
- Answers map to traits and named audiences
- Checklist, tour, and email use the words they used
- Short. Post-login. Then they get to value
The form is the unlock, not the product.
Ask what you will actually use. Map it. Then get out of the way so first value can start.
02
Questions that change the onboarding
Role and goal change the checklist. Competitor changes the email. Size changes the play.
03
Suggested, not forced
AI can draft fields from product context. You own the questions and the mapping.
You stay in control
Ask once. Everything after can be personal.
Not a matrix. A short qualify, named audiences, and sequences that finally know who they’re talking to.
Also in Krest
Activation runs on Krest.
Stop guessing. Ask once at signup. Then personalize the onboarding.