01
Triggered by the onboarding
Day 3 after they stall on invite. Not a calendar that doesn’t know they already shipped.
Emails
Reinforce with the words they already used.
Their goal. Your USPs. Day 3 and day 7 that sound like you, not a batch blast. You still choose what sends.
Most drip never mentions why they signed up.
You said ship faster
ship faster with less chaos
When email ignores the form, they ignore the email.
A welcome series that could have gone to anyone is noise. The ones that work cite the goal they typed and the product they actually bought.
The blast they archive
- Batch copy that never uses the form
- Generic nurture with no product language
- Unsupervised “AI sent it overnight”
The reminder they open
- Their stated goal in the subject and body
- USPs from your product knowledge
- You publish. Dual-save stays honest
Email is the reminder. The onboarding is still the product.
Welcome, drip, reinforce, composed into the same play as the checklist and tour. Mentions Competitor X only because they said it.
02
USP × their answer
Your product language times the pain they named. That’s the sentence they recognize.
03
You still send
AI drafts. ESP can wait. Nothing goes out until you ship, on purpose.
You stay in control
Cite what they said. Then remind them why they stay.
Same audience as the in-app tour and checklist. Different channel. One definition, not three taxonomies.
Also in Krest
Activation runs on Krest.
Stop sending mail that could have gone to anyone.