01
After the hook
On the checklist step that’s next, or the page they just unlocked. Not day-one clutter.
Tooltips
Hints that keep users moving, after they have a reason.
A pinpoint on the step that’s next. Not a forest of beacons on first login. AI can draft the line. You place it.
When users hesitate, products lose momentum.
Invite
When users get stuck, they don’t open the help center. They leave.
Confusion before value is churn. Features stay hidden. Support fills with the same question. A well-timed hint is cheaper than another tour they skip.
Without a nudge
- Hesitation turns into churn before value
- Powerful features stay unused
- Support answers the same step over and over
With a hint in the product
- A timely line removes the pause
- Overlooked steps surface in context
- Help appears when that step is next, not always
Guidance that appears right on time.
Hints are lightweight. They serve the sequence. They are not the identity of the platform.
02
One job per hint
Unstick invite. Surface the upgrade later. Don’t badge every control.
03
You stay in control
Draft the copy from context. You decide placement and timing. Dual-save. You ship.
You stay in control
Small nudges. In the product. After the hook.
Tooltips sit after qualify and first value, not as a tour-builder catalog in the hero.
Also in Krest
Activation runs on Krest.
The right help. The right user. The right step.