Onboarding glossary

These are the words Krest uses on purpose. Each definition is one claim. Deeper pages sit under the term when you want the full page, not just the name.

Aha moment

The first experience that makes a user stay. Not a completed tour. What is an aha moment.

Activation

The work of getting every segment to that moment on purpose. SaaS activation guide.

Path to aha

The composed sequence that takes a named audience to the aha: form, checklist, tour, email. Not a pile of widgets.

Static tour

One in-app walkthrough shown to every user in the same order. Why users skip product tours.

Product context

What you sell, learned from the product: USPs, aha, features a sequence is allowed to cite. Not a first name in a tooltip. What is product context in onboarding.

Dual-save

Draft and live stay apart. Nothing reaches users until you publish. Should AI run onboarding unsupervised?

Sequence

Independent items composed into one onboarding flow for a segment. Sequences.

SaaS user onboarding

A product decision plus a path, not a welcome modal. Name the first win, then compose the shortest sequence per segment. What is SaaS user onboarding.

Qualification

Ask once: role, goal, size, what they used before. Then change the onboarding. Forms.

Segment

A named audience, not a combinatorial matrix. Example: enterprise lead from a competitor, or a manager of a team of 10. Segments.

ICP

Ideal customer profile. Krest uses named ICPs so drafts know who the onboarding is for.

Time-to-value

How long until the aha. The metric that should beat tour completion. What is time to value.

Checklist

The next finishable wins in the onboarding. Checklists.

Tour

An in-product guide that waits until it has something to point at. Tours.

Tooltip

A hint after the hook, not a forest of beacons. Tooltips.

Krest AI

The AI that learns your product and builds onboarding. You still ship. Krest AI.